search engine optimization
What is Search Engine Optimisation? Simply put, it is a range of techniques that AWE can use to improve your rankings on search engines such as Google, so that customers can easily find you. There are a number of techniques used to make this happen, some which require monitoring and fine tuning.
SEO can be split into 2 categories. Onsite and Offsite optimisation.
By improving your web site content for keyword strength and density, navigation and background features such as site maps, descriptions, titles and headings, we can help search engines understand what your web site sells or promotes. Google is strong on relevance. The more relevant your content is to a search request, the better they will rank you in search results.
Google also looks at how well your web site is known elsewhere on the Internet. By adding your web site to online business directories, business profile sites, Google maps, social media sites and along with range of SEO management tools, your online presence and reputation will grow and search engines will rank you accordingly.
When both these optimisation techniques are implemented the improvement in search rankings is often dramatic, but it doesn't happen overnight. You will slowly see an improvement in rankings as Google and others begin to pick up these changes.
In addition to these more passive approaches, paid advertising is also often used to ensure that you appear on the first page of search results, and preferably at the top of page.
Google AdWords is perhaps the most effective, however not everyone's budget can stretch that far, especially in a large and highly competitive market where you could expect costs to be high. If you are able to afford advertising, it is certainly a very effective approach and when combined with optimisation, can result in your web site being competitively ranked, well above what you can hope to achieve by optimisation alone.
Google only loves you when everyone else loves you first.